Current Course Programme - 2008
10th September 2008 - Feature Writing (Bristol)
30th September 2008 - Introduction to Marketing (Bristol)
Title: Feature Writing
Date: 10th September 2008 - 9.30am – 5pm
Venue: Bristol
Trainer: Vyvyan Kinross, MCIPR
Cost: £100 members, £125 non-members
Providing feature articles for publication in regional and specialist publications can be an ideal way of raising your organisation’s or client’s profile. Being able to generate strong copy that engages the reader while also communicating the corporate message has become an essential PR skill. This one-day session, delivered by leading trainer Vyvyan Kinross, will take you through the key steps of identifying feature opportunities, pitching ideas to the relevant editors, writing the synopsis and creating the kind of copy that will put you on their A-list of favoured contributors for the future. You’ll learn about the importance of style and illustration in creating impact, and you’ll pick up a few vital ground rules along the way.
This day will be of value to you whether you’re new to the business or a more experienced practitioner who simply wants to add effective feature writing to your portfolio of skills.
Title: Introduction to Marketing
Date: 30th September 2008 - 9.30am – 5pm
Venue: Bristol
Trainer: Jane Silk MA (Marketing) MCIM and Andrew Fawkes MCIM AETNT
Cost: £100 members, £125 non members
A one-day course on the “nuts and bolts of marketing”
If you’re new to marketing, or if it’s a string you’d like to add to your bow, this hands-on, interactive, practical course will give you the essential grounding you need – in just one day.
It’s a course designed specifically for people who want to gain a better understanding of the role of marketing, how marketing works, how marketers think … and how they talk.
You could be a PR professional or an exec working in an SME, and want to find out what marketing really means – once you get behind the jargon! – how you can work more effectively alongside marketers, and how effective marketing can benefit any business.
If you’re serious about advancing in your chosen profession, and playing a more valuable role in your organisation, this could prove the most useful days’ training you ever take – for you and the business you work for.
The trainer:
Jane Silk MA (Marketing) MCIM - A qualified senior marketing professional, Jane has worked in marketing and branding for over 20 years. She has developed brand and product propositions for blue chip organisations including Marks & Spencer, Boots, Mercedes Benz, Toyota , Sainsburys, AXA Sunlife, Cheltenham & Gloucester, Thomson Holidays, Warner Leisure Hotels and The Tourist Board. Before moving into consultancy was senior brand manager at Lloyds TSB; working on the launch of the new brand.
Andrew Fawkes MCIM AETNT - Andrew is a Chartered Marketer with over 20 years' experience in the financial services sector. His senior marketing roles include brand, communications and staff engagement. He has also run a business advisory consultancy focusing on the improvement in performance of marketing teams. Recent clients include Lloyds TSB, Co-op Bank, Co-op Food Retail, The DMA West, The Spark Agency Network and BANES Education Authority CVS.
