New training courses from Talking Heads, on the topic of Social Media!

 Social Media for PR and Marketing - An Introduction
A half-day course, presented by Drew Benvie
7^th September 2010 in London or 5^th October 2010 in Bristol

 Highly informative, this course will provide a foundation in the five essential cornerstones of social media in a PR and marketing context: monitoring, content creation, engagement, networking and measurement. This session will give you enough of an understanding of social media, enabling you to publish a podcast, organise a blogger briefing, design and write a blog, monitor your buzz and measure your results. You’ll get a feel for the equipment and skills needed to make a social media campaign fly, and see the opportunities made available beyond the traditional PR remit and the effects in a broader marketing and communications sense in this changing social media landscape. Social media has the power to change a brand’s perception and this course will offer examples of challenges and success stories in this context. This social media foundation workshop is suitable for communication and marketing practitioners of all levels, but is geared more toward beginners.

Social Media in PR and Marketing - Advanced
A half-day course, presented by Drew Benvie

28^TH September in London or 19^th October 2010 in Bristol

Designed for those who know their `trackbacks` from their `hashtags`, the advanced social media workshop is designed to turn a social media-savvy campaign into an award-winning one. The session covers the practicalities of the newest social media platforms that will transform a PR campaign and secure buy-in from all levels of the organisation by moving beyond PR and into sales, marketing and product development. This workshop is suitable for those with a sound understanding of social media in a PR or marketing context, and as a follow-on course to the introductory one above.  For the more experience social media practitioners, exploring PR and Marketing by Social Media.

London Venue - 33 Digital`s offices at 33-41 Dallington Street, EC1V 0BB. 
Bristol Venue - JBP’s offices at 6  Whiteladies Road, Bristol. BS8 1PD
Timings - 9.00 am arrival for a 9.30 prompt start, finishing by 1pm.
Costs - £105.00 + VAT for one course, or £195.00 + VAT if you book both courses at the same time.

Payment and terms – Payment must be made immediately to secure your place on the course, visit www.talkingheadsuk.co.uk to make your payment by Paypal, or send a cheque to Talking Heads UK Ltd, 139 High Street, Portishead, BS20 6PY. 

Course places are non refundable, however, if you are unable to attend for any reason, you can keep your place for the next time we run the course.

These courses always sell out quickly, as they are such good value for money and so informative, so please book to secure your place.

For more information please call 0117 230 1220 or email hello@talkingheadsuk.co.uk

Dates to follow:

News Release Writing –
Getting Your Story Straight. 
A full day course presented by Vyvyan Kinross

News releases writing for beginners.

News releases still remain one of the major building blocks of successful media relations and thus effective Public Relations. Whether aimed at traditional or new media, high value news is the lifeblood of coverage for organisations and individuals with something significant to say.

This interactive one-day programme is for PR Account Executives, marketing assistants, freelancers, independents, entrepreneurs and all those who want to develop more professional news writing skills. It starts by identifying the universal elements of news stories, looks at the context for news and shows how to develop compelling news releases which are geared for each intended audience. Individual elements include:

• content assessment – knowing when you have a story 
• technical writing processes
• a classic news story structure that will never let you down
• headlines and how they can make impact
• embedding key messages
• structuring effective quotes
• style and impact 

Writing PR Proposals 
A full day course presented by Vyvyan Kinross. 

Great presenters play a major part in delivering and keeping new business. But presenters alone cannot make the difference. Behind the presentation lies the winning proposal – the ideas, the strategy, the tactics and the right team.   Putting together a successful proposal is a skill that lies at the very heart of PR consultancy, offering a tangible expression of the way we think through communications and PR solutions to sometimes complex business challenges. Develop and write compelling proposals and you are on your way to winning business and building your career too. This course shows you how to get your proposals on the road.

Who Should Attend

PR executives new to writing PR proposals or those wanting to improve their proposal writing skills

What you will learn

• Interrogating a brief
• Communications audits
• The major components of a PR campaign
• Measurable objectives
• Audiences: who you are talking to
• Messaging: what you are trying to say
• Strategy: shaping your approach
• Tactics & implementation
• Timelines & budgets
• Measurement & Evaluation
• Writing in a persuasive business style
  

Special Delegate Instructions

This is a highly interactive course involving writing exercises. Delegates will receive printouts of PowerPoint presentations, handouts and case studies. 

The cost of Vyvyan Kinross` courses are £145.00 + VAT for members, £175.00 + VAT for non-members.